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INNOVATE Real Estate is the #1 non-franchised company on the Grand Strand! We are a premier team of Myrtle Beach REALTOR®'s dedicated to providing the highest level of service, expertise, and professionalism on The Grand Strand. The talents and experience of our team members are the foundation of our success. We pool together our resources and provide our clients with solid knowledge of all types of real estate transactions and varying properties, including foreclosures, short sales, new homes, oceanfront homes, oceanfront condos, land purchases, luxury homes, and more.

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Newest Homes for Sale

no property photo
$219,900
1 Beds ⋅ 1 Baths ⋅ 2625317 MLS ⋅ Oceans One South Tower BLDG.
Welcome to Oceans One South Tower, where this larger one-bedroom, direct-oceanfront condo pairs Atlantic views with a flexible layout that sleeps eight. Floor-to-ceiling, wall-to-wall windows bring the ocean into the open-concept kitchen, dining, and living area, and a large tinted slider opens to a private balcony overlooking the ocean, the pier, and the evening sunsets. The primary bedroom offers two queen beds with mattresses and box springs replaced in 2025, while the living room adds a Murphy bed plus a queen sleeper sofa and chair, also replaced in 2025, giving owners and guests comfortable options for everyone. Granite countertops in the kitchen and bath, stainless steel appliances, and a whirlpool tub round out the interior, along with an in-unit washer and dryer, two newer TVs, a newer dining table and chairs, and a recently updated HVAC system. The HOA fee includes interior and exterior insurance, in-unit electricity, water and sewer, cable, internet, pest control, and trash pickup. Resort amenities include an indoor waterfall pool, oceanfront outdoor pools, indoor and outdoor hot tubs, a children's splash pool, and a lazy river, and the pier, Boardwalk, SkyWheel, and nearby restaurants and entertainment are all within walking distance. Whether you're looking for a vacation retreat, primary residence, or rental investment, this condo offers a strong combination of view, amenities, and location.

107 S Ocean Blvd. Unit 505, Myrtle Beach

Listing courtesy of Listing Agent: Joseph Barrientos Fierros () from Listing Office: Century 21 The Harrelson Group.

8560 Queensway Blvd. Unit 2010, Myrtle Beach
$679,000
3 Beds ⋅ 3 Baths ⋅ 2625316 MLS ⋅ Brighton BLDG.
***BE SURE TO WATCH THE VIRTUAL WALK-THRU VIDEO INCLUDED WITH THIS LISTING*** Enjoy the Spectacular Views! WOW! This spacious three-bedroom, three-bath residence offers nearly 2,500 total square feet, including THREE separate balconies showcasing magnificent direct oceanfront views and beautiful, tranquil treetop views to the west. Inside, you’ll discover a wonderfully spacious and comfortable floorplan with plenty of room to relax and entertain. All three bedrooms are quite spacious, allowing you to maximize your sleeping space. On top of that, the kitchen and all three bathrooms have been beautifully updated! The kitchen features new cabinetry, granite countertops, and stainless steel appliances. All three bathrooms have been tastefully renovated with updated cabinetry, granite countertops, new fixtures, and lighting. You’ll also appreciate the beautifully tiled tub and walk-in shower surrounds, including an enlarged walk-in shower in the primary suite. Freshly painted throughout, this residence is ready for you to move in and enjoy! If you’re looking for spectacular views, generous living space, tasteful updates, and an exceptional value, you may have just found it! Kingston Plantation is a 145-acre, master planned community in the heart of Myrtle Beach. Kingston offers a combination of amenities and preserved natural environment that's unparalleled. One-half mile of white sand beach, 12 acres of freshwater lakes and mature trees, all surrounded by beautifully manicured grounds. The Plantation offers amenities such as a magnificent Spa and Fitness Center, four clay and hard surface tennis courts, four pickleball courts, multiple pools, badminton, croquet, beach volleyball and much more! Kingston offers a selection of one, two, three and four bedroom villas, townhomes, lakefront lodges and oceanfront high-rises through the community.

8560 Queensway Blvd. Unit 2010, Myrtle Beach

Listing courtesy of Listing Agent: Bryan Boodro () from Listing Office: Leonard Call - Kingston.

5008 Shore Breeze Dr., Myrtle Beach
$449,990
4 Beds ⋅ 3 Baths ⋅ 2625315 MLS
Introducing the popular Sullivan plan located in Coopers Bluff. The Sullivan is one of the most exciting floor plans that we offer. You will enjoy 3 bedrooms all on one level with a bonus room and full bathroom above the garage. Features include a light and bright kitchen, dining area, and family room that incorporates an open design. Designer kitchen featuring stainless Steel appliances, profiled Aristokraft™ Shaker style Cabinets with hardware, polished stainless steel sink and pull out faucet, durable waterproof laminate flooring in living areas with stain resistant carpet in bedrooms, ION Gray smart thermostat, interior trim package includes window casings and stool for durability and appeal, relaxing baths with cultured marble countertops with integral bowl; executive height vanities in all bathrooms; elongated toilets; Maintenance free exterior features such as premium vinyl siding, soffits and fascia; and high performance GAF™ Architectural shingles, spacious covered rear porch overlooking extra grilling patio, vaulted ceilings, Painted and trimmed 2-car garage featuring a steel-reinforced garage door with LiftMaster™ 3/4 HP chain-drive opener, built-in camera, and MyQ® Wi-Fi connectivity for mobile operation, and drop down attic access for storage. Your master suite, separate from the other bedrooms, includes a large shower, a double vanity, walk-in closet, plus a separate linen closet for additional storage. Building lifestyles for over 40 years, we remain the premier home builder along the Grand Strand. We’re proud to be the 2021, 2022, 2023, and 2024 winners of both WMBF News’ and The Sun News Best Home Builder awards, and the 2025 winner of The Sun News Best Home Builder. 2023, 2024, 2025, & 2026 winners of the Myrtle Beach Herald's Best Residential Real Estate Developer award, and 2024, 2025, & 2026 winners of The Horry Independent’s Best Residential Real Estate Developer and Best New Home Builder award. We began and remain in the Grand Strand, and we want you to experience the local pride we build today and every day in Horry and Georgetown Counties. Pictures, photos, colors, and layouts are for illustration purposes only and can vary from home to home. Customization may be possible – call listing agent for availability. Square footages are approximate.

5008 Shore Breeze Dr., Myrtle Beach

Listing courtesy of Listing Agent: Jackson Thomas () from Listing Office: The Beverly Group.

245 Colby Ct., Myrtle Beach
$319,900
3 Beds ⋅ 2 Baths ⋅ 2625314 MLS
Welcome to Lawsons Landing, where comfortable living meets the relaxed coastal lifestyle of Myrtle Beach. This bright and welcoming 3-bedroom, 2-bathroom home features a spacious floor plan designed for everyday living and easy entertaining, giving you the opportunity to enjoy the best of the Grand Strand while coming home to a quiet, relaxing retreat. One of the highlight features of this property is the stunning pond and water view right in your back yard. Take in the tranquil views and Carolina breezes from your private screened-in back patio, creating the perfect setting for relaxing or enjoying beautiful Carolina evenings. Inside, the open layout features a kitchen equipped with stainless steel appliances, ample cabinetry and gorgeous granite counters. The expansive primary suite serves as a true retreat, highlighted by a gorgeous tray ceiling, a large walk-in closet, and an updated primary bathroom complete with a double-sink vanity, a garden tub, and a separate shower. The home's additional bedrooms offer plenty of space for guests or a home office, alongside a dedicated laundry/utility area. Outside your front door, enjoy the incredible amenities of this desirable community, including access to a sparkling pool and hot tub. Located just a short drive from Myrtle Beach's beautiful beaches, championship golf courses, dining, shopping, and entertainment, this home offers a seamless combination of space, style, and coastal living. Schedule your private showing today and come experience the lifestyle for yourself!

245 Colby Ct., Myrtle Beach

Listing courtesy of Listing Agent: Abe Safa Sales Team () from Listing Office: Century 21 The Harrelson Group.

1605 S Ocean Blvd. Unit 210, Myrtle Beach
$187,000
1 Beds ⋅ 1 Baths ⋅ 2625306 MLS
Ocean and pool views from a balcony off both the living room and the bedroom set an easy coastal rhythm at this one-bedroom, one-and-a-half-bath condo at The Palace Resort in Myrtle Beach, South Carolina. Low-maintenance and ready to enjoy, the condo pairs a cozy fireplace and an open layout with full-resort amenities just downstairs. The open-concept living and dining area centers on a fireplace, with large windows and sliding glass doors opening to the balcony for morning coffee with a view of the water. The eat-in kitchen offers a center island, full-size appliances, and ample cabinetry, and tile flooring runs through the main living areas in light, neutral coastal finishes. The bedroom is bright with natural light and opens directly to the balcony, and a half bath adds convenience for guests. The Palace Resort offers heated indoor and outdoor pools, hot tubs, a sun deck, and a fitness center. Surfside Beach, Garden City Beach, the Murrells Inlet MarshWalk, Huntington Beach State Park, and waterfront dining along Business 17 are all within easy reach on the southern Grand Strand. Ocean views, a fireplace, and resort-style amenities come together in this one-bedroom condo at The Palace Resort, Myrtle Beach, SC 29577. Measurements approximate; buyer responsible for verification.

1605 S Ocean Blvd. Unit 210, Myrtle Beach

Listing courtesy of Listing Agent: Sollecito Advantage Group (Office: 843-650-0998) from Listing Office: CB Sea Coast Advantage MI.

4402 Camellia Dr., Myrtle Beach
$425,000
3 Beds ⋅ 2 Baths ⋅ 2625303 MLS
Welcome to your new home in the heart of Myrtle Beach’s highly desirable residential district! This charming 3-bedroom, 2-bath single-level home offers the perfect combination of comfort, convenience, and coastal living, all with NO HOA! Located just a golf cart ride away and approximately five minutes from the beautiful beaches along the Golden Mile, you’ll love having the best of Myrtle Beach right at your fingertips. Step inside to discover a welcoming formal living room featuring built-in shelving and a wood-burning fireplace, flowing nicely into the spacious kitchen. Remodeled in 2020, the kitchen features updated cabinetry, countertops, a sink, and appliances, with the exception of the refrigerator. The inviting family room is filled with natural light from an abundance of windows, creating the perfect spot to enjoy your morning coffee or unwind at the end of the day. All three bedrooms offer plenty of space for family, guests, or a home office. Take the living outdoors and enjoy your private deck just off the family room perfect for grilling, entertaining friends and family, or relaxing with your favorite book or beverage. The backyard also features a spacious 30' x 20' storage shed, offering plenty of room for tools, beach gear, golf cart accessories, and more. Big-ticket updates provide added peace of mind, including a roof replaced in 2019, HVAC system installed in 2022, new attic ductwork in 2025, and a new hot water heater in 2025. Additional features include a new 6-foot privacy fence installed in 2021, an ADT security system, and fresh interior paint completed in 2026. Even better, this home does not require flood insurance. Centrally located near Myrtle Beach’s shopping, dining, entertainment, golf, and world-famous coastline, this home offers the lifestyle so many buyers are looking for. Whether you’re searching for a primary residence, a place to enjoy the beach lifestyle, or a home with room to make your own, this is your opportunity to enjoy coastal living in one of Myrtle Beach’s most sought-after neighborhoods—with no HOA and the beach just minutes away!

4402 Camellia Dr., Myrtle Beach

Listing courtesy of Listing Agent: The TJ O'Brien Team (Cell: 843-222-2591) from Listing Office: RE/MAX Southern Shores.

no property photo
$250,000
2 Beds ⋅ 2 Baths ⋅ 2625291 MLS
EXCEPTIONAL WATERFRONT INVESTMENT OPPORTUNITY! This fully furnished 2BR/2BA end-unit condo in Captains Harbour offers proven short-term rental income, making it an ideal turn-key property for investors seeking strong returns. Located directly on the Intracoastal Waterway, the unit allows you to enjoy stunning water views and a parade of boats passing by, all from your expansive private balcony, accessible from both bedrooms and the living room. Each bedroom has its own full bathroom, offering privacy and convenience. The kitchen is equipped with stainless steel appliances, a large pantry for added storage, and a full washer and dryer set. Elevator access provides easy entry to this upper-level unit, a must for both renters and full-time residents. Captains Harbour amenities include a waterfront pool, tennis and pickleball courts, and a day dock and boat ramp, ideal for those who want to fully enjoy life on the water. This unbeatable location is just minutes from Myrtle Beach International Airport, Coastal Grand Mall, The Market Common, fine dining, world-class golf, and entertainment, and of course, our beautiful sandy beaches. Whether you're searching for a high-performing rental (currently generating income through Airbnb), a vacation retreat with income potential, or a full-time residence, this property checks every box. Don't miss your chance to own this affordable waterfront condo in the heart of Myrtle Beach!

1425 Teague Rd. Unit 210, Myrtle Beach

Listing courtesy of Listing Agent: Michele Milone (Cell: 917-748-4958) from Listing Office: Weichert Realtors Southern Coast.

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Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.