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INNOVATE Real Estate is the #1 non-franchised company on the Grand Strand! We are a premier team of Myrtle Beach REALTOR®'s dedicated to providing the highest level of service, expertise, and professionalism on The Grand Strand. The talents and experience of our team members are the foundation of our success. We pool together our resources and provide our clients with solid knowledge of all types of real estate transactions and varying properties, including foreclosures, short sales, new homes, oceanfront homes, oceanfront condos, land purchases, luxury homes, and more.

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Newest Homes for Sale

no property photo
$119,900
2 Beds ⋅ 2 Baths ⋅ 2624588 MLS
Welcome to 1301 Pridgen Rd Unit 208 in Myrtle Beach, SC, offering a combination of comfortable interior living, desirable community amenities, and a convenient location close to the many attractions of the Grand Strand. This 2-bedroom, 2-bathroom condo features a functional layout with plenty of opportunity to enjoy both indoor and outdoor living. The kitchen comes equipped with a refrigerator, microwave, and dishwasher, providing the essential appliances for everyday convenience. The primary bedroom features a private connected bathroom and a walk-in closet, offering additional storage and functionality. A private screened in balcony extends the living space outdoors and provides a great spot to enjoy the fresh air or unwind throughout the day. The community also offers an outdoor pool, providing an additional amenity for residents to enjoy. Location is a major highlight of this property, with easy access to the beach, restaurants, shopping, golf, entertainment, and other local attractions throughout Myrtle Beach. Broadway at the Beach, the Myrtle Beach Boardwalk, and a variety of dining, shopping, and entertainment destinations are all within convenient reach. Whether you're heading to the beach, enjoying a meal out, spending the day shopping, or exploring everything the Grand Strand has to offer, you'll have plenty of options nearby. With 2 bedrooms, 2 bathrooms, a primary suite with a private bathroom and walk-in closet, a well-equipped kitchen, private balcony, and community outdoor pool, 1301 Pridgen Rd Unit 208 offers an appealing opportunity in a convenient Myrtle Beach location. Schedule a showing today to see this condo and its location for yourself!

1301 Pridgen Rd. Unit 208, Myrtle Beach

Listing courtesy of Listing Agent: Blake Sloan (Office: 843-213-1346) from Listing Office: Sloan Realty Group.

1781 Serena Dr., Myrtle Beach
$1,925,000
3 Beds ⋅ 3 Baths ⋅ 2624578 MLS
Want the feel of brand-new construction but don’t want to go through the building process? 1781 Serena Drive is ready for you. Completed in March 2026, this exceptional custom-built residence gives you the opportunity to move right in and start enjoying your home now without months of construction, countless decisions, or the uncertainty that can come with building from the ground up. Located in Riviera Village, one of Grande Dunes’ most exclusive double-gated communities, this better-than-new, meticulously maintained Mediterranean-inspired home blends sophisticated design, thoughtful craftsmanship, and effortless resort-style living in a private setting just minutes from the beach. From the moment you enter through the impressive iron double doors, the home makes a statement with soaring ceilings, beautiful engineered wood flooring, abundant natural light, and expansive sight lines. The open-concept design is ideal for both everyday living and entertaining, anchored by a dramatic great room featuring a floor-to-ceiling tiled fireplace and hardwired TV connections. The chef’s kitchen is equally impressive, featuring a premium GE Café appliance package, generous workspace, and beautiful finishes. Just off the kitchen, the laundry room offers a second large walk-in pantry with custom shelving and is conveniently positioned near the oversized three-car garage. The fully finished garage is an impressive space of its own, complete with epoxy flooring, mini-split A/C, ceiling fan, and attic storage. The luxurious primary suite is designed as a true private retreat, featuring a spa-inspired bath with his-and-hers showers and dual custom closets. Designer lighting and ceiling fans throughout the home complement the elegant finishes and thoughtfully curated details. The thoughtful floor plan offers exceptional flexibility for the way you live. A den at the front of the home provides the perfect space for a TV room, home office, or quiet retreat. At the rear of the home, an additional flex space can easily serve as another bedroom, office, hobby room, or whatever best suits your needs. Two additional bedrooms provide comfortable accommodations for family and guests, including one with its own ensuite bath. Step outside and discover your own private resort. The expansive screened lanai overlooks a beautiful saltwater pool and spa with a cascading waterfall, creating an inviting setting for relaxing, entertaining, and enjoying the Carolina lifestyle year-round. A permanent natural gas line is ready for grilling, while the irrigation system and pool are supplied by a separate water meter for added efficiency.

1781 Serena Dr., Myrtle Beach

Listing courtesy of Listing Agent: Lindsay Jones (lindsay@grandedunesproperties.com) from Listing Office: GRANDE DUNES PROPERTIES.

9994 Beach Club Dr. Unit L-02, Myrtle Beach
$629,500
3 Beds ⋅ 3 Baths ⋅ 2624568 MLS ⋅ Royale Palms BLDG.
DIRECT OCEANFRONT!! This direct oceanfront three-bedroom, three-bath residence has been beautifully remodeled and offers stunning coastal living. The spacious living room is tastefully furnished and flows seamlessly into the dining area and kitchen, creating an open-concept floor plan that is perfect for entertaining. The fully renovated kitchen features custom cabinetry, quartz countertops, a beautiful backsplash, a Brizo designer faucet, a one-level island, updated lighting, and stainless steel appliances. The gorgeous dining area showcases a Restoration Hardware Russian Oak table and hutch, complemented by custom lighting. The spacious oceanfront primary suite offers direct balcony access and a large walk-in closet. The luxurious primary bath includes double sinks with updated custom lighting, a whirlpool tub, and a separate shower. This highly desirable lock-out floor plan provides exceptional flexibility for owners, guests, or rental opportunities. The private lock-out suite includes its own entrance, HVAC system, balcony, kitchenette, and a completely remodeled bath featuring a large, custom-tiled walk-in shower and a quartz-top vanity. No detail has been overlooked in this exceptional beach home. A gas golf cart is included! This oceanfront tower is connected to the Hilton Hotel with restaurants, a lounge, a tiki bar, and a jacuzzi. The boardwalk leads down to the Kingston Plantation with amenities galore - new spa & fitness center, Black Drum Brewing and the list goes on! A must see! The owner has the Hilton Royale Palms pool pass, which is transferable to the new owner.

9994 Beach Club Dr. Unit L-02, Myrtle Beach

Listing courtesy of Listing Agent: Robin Bailey () from Listing Office: Leonard Call - Kingston.

5028 Jockey Way, Myrtle Beach
$474,189
5 Beds ⋅ 4 Baths ⋅ 2624538 MLS
Discover the Conway, a beautiful two-story home in the heart of Myrtle Beach. This brand-new construction home offers 5 bedrooms, 4 bathrooms, and a flexible loft—perfectly designed to meet the needs of larger households. With generous square footage and an open-concept floor plan, the Conway provides plenty of space for entertaining, relaxing, and everyday living. Enter through the spacious foyer where you will find a guest bedroom with access to a full bathroom at the front of the home. The kitchen, breakfast room and great room provide ample space for the whole family. Upstairs, you’ll find four bedrooms. The spacious primary suite has an oversized walk-in-closet. The primary bathroom offers a large shower with 2 separate vanities or an optional walk-in shower with separate garden tub and dual vanity. Located in the highly desirable Somerset community, this home is just minutes from shopping, dining, local beaches, and Coastal Carolina University, blending convenience with comfort. As America’s number one energy-efficient homebuilder, we’re proud that in 2024 our homes achieved an average net HERS® score of 37 (with solar) and a gross score of 42—the lowest publicly reported among the top 30 U.S. homebuilders in Builder Magazine’s Top 100 list (ranked by 2024 closings). Photos are previous model, options and colors vary. Completion in February

5028 Jockey Way, Myrtle Beach

Listing courtesy of Listing Agent: John Maher () from Listing Office: Beazer Homes LLC.

215 Portofino Dr., Myrtle Beach
$449,500
5 Beds ⋅ 3 Baths ⋅ 2624497 MLS
Welcome to Merrill Villas in Carolina Forest, where a central location puts you close to all the Grand Strand has to offer, including award-winning schools, shopping, dining, and days at the beach. This two-story home offers room to gather, space to spread out, and a backyard designed for making the most of coastal living. The kitchen features white cabinetry, granite countertops, and stainless steel appliances, while a convenient first-floor guest suite provides a welcoming space for visitors. Outside, the owners have transformed the large, fenced backyard into their own private oasis, complete with an extended patio, pergola, built-in outdoor kitchen, and a spa that conveys with the home. Whether you’re enjoying morning coffee on the covered porch, hosting a weekend cookout, or unwinding in the spa, this outdoor space invites you to stay awhile. Upstairs, the primary suite features a vaulted ceiling, walk-in closet, and ensuite bath, while three additional bedrooms offer flexibility for family and guests. A spacious loft provides the perfect spot for a playroom, homeschooling area, or home office, and the upstairs laundry room adds everyday convenience. With inviting indoor spaces and a backyard ready for relaxing and entertaining, this home brings it all together in close proximity to shopping, dining, hospitals, and, of course, toes in the sand.

215 Portofino Dr., Myrtle Beach

Listing courtesy of Listing Agent: Lewis Living Team () from Listing Office: INNOVATE Real Estate.

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Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.