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INNOVATE Real Estate is the #1 non-franchised company on the Grand Strand! We are a premier team of Myrtle Beach REALTOR®'s dedicated to providing the highest level of service, expertise, and professionalism on The Grand Strand. The talents and experience of our team members are the foundation of our success. We pool together our resources and provide our clients with solid knowledge of all types of real estate transactions and varying properties, including foreclosures, short sales, new homes, oceanfront homes, oceanfront condos, land purchases, luxury homes, and more.

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Newest Homes for Sale

$1,245,000
4 Beds 5 Baths 2619673 MLS
Custom Built Lowcountry Living at Its Finest! This stunning 4-bedroom, 4.5-bath Lowcountry-style home sits on a large corner lot with a fenced backyard and an incredible private pool, offering an exceptional blend of elegance, comfort, and thoughtful design. All four bedrooms feature private ensuite bathrooms, creating the perfect combination of privacy and luxury for family and guests. From the moment you enter, the quality is evident with an impressive high-end trim package, 8-foot doors, plantation shutters throughout, beautiful tile flooring, custom cabinetry, and exquisite granite finishes. The home's exterior is beautifully finished with durable Hardie board siding, adding timeless Lowcountry character and lasting appeal. The gourmet kitchen is designed to impress, featuring Bosch appliances, a wine cooler, custom cabinetry, beautiful granite countertops, a large pantry, and instant hot water at the kitchen sink. Two tankless water heaters provide an additional level of convenience and efficiency throughout the home. The open and beautifully appointed space is ideal for everyday living and entertaining. Each ensuite bathroom showcases custom-tiled showers and upscale finishes, while custom closets throughout the home provide exceptional organization and storage. The spacious primary suite offers an added touch of luxury with two walk-in closets, providing abundant storage and convenience. Beyond the beautifully appointed living spaces, this home offers an impressive array of extras, including a spacious library, three fireplaces, custom luxury lighting throughout the interior, premium exterior accent lighting, and thoughtfully designed indoor and outdoor living spaces that provide the perfect setting for both everyday living and elegant entertaining. The front and rear covered patios extend the living space, while the rear porch features retractable electric shades installed in August 2024, allowing you to enjoy the outdoor space comfortably in any season. The backyard is truly an entertainer's dream. The 12,000-gallon heated saltwater fiberglass pool, measuring approximately 16' x 34' with a deep end of 5'9", was installed in July 2024 and includes a 50-year warranty. The beautifully fenced and landscaped yard also features a custom outdoor kitchen, perfect for poolside entertaining. Adding a special touch to the backyard is a Meyer lemon tree loaded with lemons, bringing a little extra charm to this exceptional outdoor space. For the dog lover, this home is truly one of a kind! The oversized garage features a dedicated dog-washing shower, a thoughtful and unique feature for your four-legged family members. Additional peace of mind comes with a security system featuring audible alerts on all doors and windows with direct pool access. Every detail of this exceptional home has been thoughtfully designed to provide a luxurious yet comfortable Lowcountry lifestyle. Ideally located close to everything Myrtle Beach has to offer, including restaurants, world-class golf, shopping, entertainment, and the beautiful Grand Strand beaches. This is a rare opportunity to own a truly distinctive home where luxury, functionality, and exceptional craftsmanship come together. Schedule your showing today!

1248 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Sam Bamrick () from Listing Office: Palmetto Properties SC.

$120,000
1 Baths 2619654 MLS Ocean Reef BLDG.
Wake up to breathtaking sunrises and endless ocean views from this beautifully updated direct oceanfront efficiency in the highly desirable Ocean Reef Resort! This turnkey condo features a well-appointed kitchenette with granite countertops, a full-size refrigerator, and a microwave, making it perfect for vacation getaways or rental guests. The bathroom is finished with granite countertops and tile flooring, adding a touch of elegance. Ocean Reef Resort is one of Myrtle Beach's premier oceanfront destinations, offering an incredible collection of amenities for all ages. Spend your days relaxing on the expansive oceanfront pool deck, floating along the lazy river, unwinding in the hot tubs, or enjoying your favorite drink at the tiki bar. Kids will love the Shipwreck Water Park, complete with giant tiki figures, a massive tipping bucket, sea serpent and mushroom waterfalls, splash zones, and water play areas. During cooler months, the lazy river is enclosed for year-round enjoyment. Dining is just steps away with multiple on-site options, including Café du Port, the Banana Boat Lounge, an oceanfront pool bar, and a popular breakfast buffet. Beautiful oceanfront lawns, indoor and outdoor pools, a sauna, and direct beach access complete the resort experience. Whether you're looking for a vacation retreat, an income-producing investment property, or your own piece of paradise, this oceanfront gem offers the best of Myrtle Beach resort living!

7100 N Ocean Blvd. Unit 412, Myrtle Beach

Listing courtesy of Listing Agent: Dona Dmitrukowski () from Listing Office: ERA Real Estate Modo.

$999,900
5 Beds 6 Baths 2619648 MLS
INVESTOR ALERT — ONE BLOCK TO THE BEACH. PRIVATE INGROUND POOL. 5 BEDROOMS. MULTIPLE ENSUITES. 2-CAR GARAGE, NO HOA!The location is hard to replace, and the opportunity is even harder to ignore. Location, size, and serious potential come together at 8100 N Ocean Blvd. This is not the property for the buyer looking for move-in ready. This is for the investor, renovator, or visionary who understands the value of prime Myrtle Beach real estate just one block from the ocean. At this price it's almost like you’re buying the lot and location and getting the house for free. The home is ready for a cosmetic transformation, including complete kitchen and bathroom remodels. For the buyer or investor who can see beyond the renovations, the potential is undeniable. The 5-bedroom layout offers exceptional flexibility. Three bedrooms feature private ensuite baths, while two additional bedrooms share a bath. A spacious room with an additional bathroom leads out to the pool area creating a great space for entertaining, even more room for guests, gatherings, or future possibilities. Outside, the private inground pool adds major appeal, while the attached 2-car garage provides valuable parking and storage—especially this close to the beach. Forget paying a premium for someone else’s renovation. Bring your contractor. Bring your plans. Bring your vision. The location, layout, pool, garage, and proximity to the ocean are already here. Properties offering this combination of location, lot, 5-bedroom layout, private inground pool, 2 car garage, and equity potential are increasingly difficult to find. Home is being sold as is. Schedule a showing today.

8100 N Ocean Blvd., Myrtle Beach

Listing courtesy of Listing Agent: LiLanya Seguin (Cell: 843-450-2535) from Listing Office: Rowles Real Estate.

$654,900
4 Beds 3 Baths 2619642 MLS
Welcome to 987 Shipmaster Avenue where Modern elegance meets coastal charm. This beautifully renovated home is nestled in one of Myrtle Beach’s Intracoastal Waterway communities, located in the heart of Carolina Forest the home is minutes from top schools, shopping, and dining, this residence blends high-end design with relaxed, functional living. Interior Highlights, High end finishes show throughout. This Light-filled living space with custom European windows and wide-plank European white oak flooring throughout the main areas creating a calm, cohesive tone. The Living room is anchored by a sleek veneer plaster fireplace that serves as a refined focal point, the dining room is perfect for family dinners or entertaining, the flex space opens up many different opportunities, additional family space, private office, workout room or whatever your needs maybe. The spacious Kitchen features natural wood paneling, sleek line cabinetry, designer appliances, custom sink and elegant finishes that maximize both style and usability. The guest Bathrooms continue that sleek design with custom cabinetry and solid surface countertops. The tranquil master suite offers two wic, the ensuite offers the same sleek lines with designer Semco micro cement finishes for a smooth, contemporary aesthetic. The oak floors continue to the second floor where you will ascend on three spacious bedrooms and an elegant hall bath. Outdoor features a private peaceful setting with the backyard overlooking the pond and a wooded area creating a relaxing backdrop offering privacy and the mature pecan tree offer shade and supplies a seasonal treat. Looking to add your own inground pool to create our own private oasis there is ample space. The exterior is designed for low-maintenance enjoyment and easy entertaining. Being part of the Carolina Waterway Plantation community, the amenities are many. A gated custom-home community offering a private boat launch to the Intracoastal Waterway; community pool; tennis and pickleball courts; playground and more. Enjoy mornings by the water or active weekends with neighborhood amenities at your doorstep. So, if you are looking for that home that's not your cookie cutter design, but an elegant custom home with attention to detail and features, situated in a great community you need to view 987 Shipmaster Avenue to experience this amazing home. (Every effort has been made to ensure the accuracy of the listing information; however, all information is subject to change without notice. Agents and buyers are strongly encouraged to verify all details independently, including but not limited to MLS data, HOA information, sqft, lot dimension and all other pertinent property details.)

987 Shipmaster Ave., Myrtle Beach

Listing courtesy of Listing Agent: Betty Maddock () from Listing Office: Saltwater Grande Realty, LLC.

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Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.